Rural markets opened to LPG…But, poor safety perceptions impacted its adoption. Along with this there was lesser availability of product and gas dealers were difficult to approach.

Made ‘Kitchen Safety’ a national movement. Reached out to women directly. Gave them a reason to step out and have fun. Engaged with her and educated her about her family & her safety.

Suraksha Sanchetana Abhiyan become a nation wide movement and a flagship act of HPCL LPG division, which has now reached 2300 + semi urban & rural markets across states.