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Blocks as a category is commoditized, thanks to cheap Chinese imports. As a result, brands have very little differentiation in this category.


We brought into values of creativity, fun and development in to Mega Blocks, bringing about highly valued differentiation and bonding with the brand…aiding sales and advocacy. Endearing and enjoyable engagements were designed and deployed that made toddlers and their parents have fun together while keeping the brand as a strong engagement tool.


We directly reached 1000’s of parents across 6 cities showing a sharp spike in sales.

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