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Challenge

Galaxy Scientific Nutrition committed to providing only natural and clinically proven product solutions for lifestyle related disorders, was launching Myfy, a dietary soluble fibre product and was looking for an innovative, exciting way to engage their guests at the Launch Event.

Action

Crafted a show with elements covering scientific information dissemination through a renowned Nutritionist, stand-up act to lighten the seriousness of the subject topic and automated grand visual launch of the product.

Result

An event enjoyed by one and all, leading to a meaningful interaction amongst people and became a talking point generating valuable brand interest for the product.

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